jess baldwin

artist coaching

When You’re Ready to Finish the Project That Matters Most

Buy the Singer’s Guide to Finding Your Style & Artistic Voice

Facing the Fog

You’ve started the thing that’s been calling for you—the album, the book, the show, the body of work. It’s thrilling. Exciting. Your vision is big and your heart is full. You deeply care about this project. It even scares you a little (or a lot). That’s how you know it’s the one.

And yet… progress feels slow. Maybe you're stuck in a perfectionist loop, polishing drafts that never feel finished. Maybe your days get swallowed by bright, busy distractions. Maybe you’ve hit that strange middle stretch—where what once felt electric now feels like walking through fog with a matchstick.

The myth of the lone artist whispers that you should be able to do this on your own. But you don’t need another color-coded DIY productivity system collecting digital dust. You need something deeper—structure that feels like scaffolding, not a cage. Space that helps you stay close to the heartbeat of your project, even when things get hard or weird or uncertain.

And maybe more than anything, you need to stay tethered to what this project means at its core: the truth you're aching to say, the version of yourself you’re trying to grow into, the bold, beautiful risk of being seen.

The Cost of Not Creating It

Even if no one ever hears it or sees it, even if it never wins a prize or pays a bill—you still need to make this. Because this project isn’t just a project. It’s a reckoning. A claiming. A translation of the friction between who you’ve been and who you’re becoming. It’s the sound of your voice echoing back to you in a way that feels like home.

When you don’t make the work that’s calling to you, it doesn’t fade. It moves into your bones. It sizzles under your skin. It starts to fog the windows of your attention, tug at your clothes, keep you pacing the kitchen at night.

But you don’t have to keep circling the edge. You can step in. You can bring it to life. You can finish.

And I can help you hold steady while you do.

Imagine What It’ll Feel Like to Be Done

That first breath that feels like fresh air after being underwater for too long—the one that says, "It’s real. I did it."

The grounding weight of pride in your chest as you hold something finished in your hands—something whole, something honest.
The soft quiet of no longer needing to explain or justify—just the solid, silent knowing that you showed up for yourself.
The electricity that moves through your body when you realize you can trust your follow-through now—not just your ideas.
The resonance of someone saying, "That moved me," and knowing what moved them was the most authentic part of you.

You don’t have to twist yourself into someone else to get to the end. You just need a container that holds your fire without smothering it—a process that makes space for the mess, honors the mystery, and helps you walk all the way through the fog toward something fully, fiercely yours.

Recent Projects by Clients

Tre' Rochelle, soul artist

Opened for Spyro Gyra at the historic Jo Long theatre in San Antonio. Just released her new single “It’s About Me.”
Leah Partridge, writer

After a successful opera career, Leah owned her love of writing and started a new Substack. She’s currently writing her first large work.
Sarah Jebian, musical theatre & singer-songwriter

Played her dream role in Next to Normal, was a soloist at Carnegie Hall, and released two originals as singles and videos.
Sarah Folsom, Queen City Cabaret

Contracted to do a whole season of their fabulous vintage pop style shows at The Carnegie in Cincinnatti.
Kate Merryman, musical theatre artist

Wanting to expand from her classical training, she put together a concert of Great American Songbook selections and started a jazz duo.
Lauren Halasz, Lo & the High Road

Released beautiful debut album Jackalope Tales with new Irish trad vocal style. Her kick-ass social media skills helped her build a huge following.
Zeppelin Schindorff, Hightop Hangover

Embracing his personal journey with mental health, he released two powerful singles “Freak” and “Shout” with a killer video for “Freaks.“
Bethany Hickman, mezzo-soprano

Prepared an audition package for the 2024 American Traditions Vocal Competition with a new focus on letting her own voice shine. Selected as alternate.
Chiara di Gleria, soul-jazz singer

Created a new series of social media videos. Got more connected to her music community in Paris and started booking tons of gigs.
Liam Page, Birdhouse Press

Prepared a new line of prints and stickers for makers markets and retail in the Richmond, Virginia area.

Hey there. I’m Jess.

I walk with artists through that messy, uncertain middle stretch of a project—the part where the initial spark has passed and the finish line still feels far off, shrouded in doubt.

I work with creatives who carry big visions in their bones—folks who are committed, talented, and all-in—but who need a container strong enough to hold the weight of their work. Not a one-size-fits-all system. Not more hustle. But a rhythm, a structure, a path that makes space for your complexity and your fire.

Together, we’ll make sure the final version of your work feels like you—not the version that’s been polished into submission or filtered through what you think other people want. But the version that sparkles with your voice, your values, and your vision. The version that feels alive in your body when you read it, watch it, hear it.

I bring grounding without rigidity, direction without detour, and accountability that feels like a warm hand at your back—not a shove. I'm here to help you finish strong.

How We’ll Get You to the Finish Line

Step 1: Discovery Call

We'll pour a cup of coffee and talk through your project. Together, we'll name the tangles, trace the edges, and get a feel for where you're stuck and where you're still lit up. This is where the fog starts to lift.

Step 2: Customized Roadmap

No generic templates here. We’ll build a map that moves like you move—a rhythm that respects your energy, your life, your creative tides. You’ll walk away with a clear path forward that holds both your vision and your nervous system with care.

Step 3: Ongoing Support

Through regular coaching and grounded accountability, I’ll be in your corner as you navigate the hard parts, celebrate the wins, and stay tethered to the beating heart of your project. We’ll keep the fire going—steady, true, and fully your own—until we cross that finish line together.

You’re Closer Than You Think

You don’t need to muscle your way to the finish line. You need a pace that lets you stay in touch with the heart of your work. You need a way of working that doesn’t flatten you, but folds itself around your voice, your instincts, your truth.

Let’s finish this in a way that feels like coming home to yourself. No contorting. No compromising. Just clarity, integrity, and a container that can carry your art across the threshold with all of its soul intact.

Apply to Work with Jess

Buy the Singer’s Guide to Finding Your Style & Artistic Voice

Here’s what people have to say

"Coming from a place where technique had been the primary focus, I had lost connection and a real sense of play in my work. Then along came Jess. The work she is doing is unlike anything I see in our industry.”

Maddie Tarbox, Shenandoah University, Maddie Tarbox Voice Studio
“I don’t say this lightly: Jess helped me free myself from how I believed I was supposed to show up as an artist. I can’t imagine my life without this new trajectory.”

Dr. Liz Frazer, The Salty Voice Teacher
"Jess has helped me find a more authentic, whole-hearted version of myself as an artist. I always leave my session feeling excited and empowered."

Sarah Folsom, University of Cincinnati Conservatory of Music, Queen City Cabaret
"I've spent years creating with others in mind in order to win approval. Now, I'm able to lean into what is unique to my experience and the myriad of ways I can express it, for the love it, for me."

Leah Partridge, Soprano
"In our 4 years working together, I have transformed from a singer without a path to an unapologetic vocalist, songwriter, inspired creative, and more balanced human."

Caitlin Duckworth, Houston Voice Studio
“Between talking out lyrics, figuring out energy levels, and everything in between, Jess has helped me fine tune my pieces into something that truly feels unique and just like me."

Zeppelin Schindorff, Hightop Hangover