jess baldwin

artist coaching

strategy + soul =
your next artistic evolution

Apply to Work with Jess

Buy the Singer’s Guide to Finding Your Style & Artistic Voice

Recent Projects by Clients

Tre' Rochelle, soul artist

Opened for Spyro Gyra at the historic Jo Long theatre in San Antonio. Just released her new single “It’s About Me.”
Leah Partridge, writer

After a successful opera career, Leah owned her love of writing and started a new Substack. She’s currently writing her first large work.
Sarah Jebian, musical theatre & singer-songwriter

Played her dream role in Next to Normal, was a soloist at Carnegie Hall, and released two originals as singles and videos.
Sarah Folsom, Queen City Cabaret

Contracted to do a whole season of their fabulous vintage pop style shows at The Carnegie in Cincinnatti.
Kate Merryman, musical theatre artist

Wanting to expand from her classical training, she put together a concert of Great American Songbook selections and started a jazz duo.
Lauren Halasz, Lo & the High Road

Released beautiful debut album Jackalope Tales with new Irish trad vocal style. Her kick-ass social media skills helped her build a huge following.
Zeppelin Schindorff, Hightop Hangover

Embracing his personal journey with mental health, he released two powerful singles “Freak” and “Shout” with a killer video for “Freaks.“
Bethany Hickman, mezzo-soprano

Prepared an audition package for the 2024 American Traditions Vocal Competition with a new focus on letting her own voice shine. Selected as alternate.
Chiara di Gleria, soul-jazz singer

Created a new series of social media videos. Got more connected to her music community in Paris and started booking tons of gigs.
Liam Page, Birdhouse Press

Prepared a new line of prints and stickers for makers markets and retail in the Richmond, Virginia area.

Hey there. I’m Jess.

I’m deeply committed to helping each client uncover the unique magic that each of them carries, and to bring that to life in finished creative projects.

Soul: Client after client has proven to me that the more we connect with our whole self, the more magical our art becomes. I use the IFS framework so you can welcome more of those wonderfully complex parts of yourself into your art, and I use nonviolent communication and presence-based coaching to create a non-judgmental processing space.

Strategy: I’ve also seen many artists struggle to get their art done, not because of creative blocks or lack of passion, but because they just weren’t given helpful executive function tools. I bring my project management and executive function know-how to our space to take the mystery out of completing projects.

I can’t wait to help you find your next artistic evolution through finished projects that are truly you.

Here’s what people have to say

"Coming from a place where technique had been the primary focus, I had lost connection and a real sense of play in my work. Then along came Jess. The work she is doing is unlike anything I see in our industry.”

Maddie Tarbox, Shenandoah University, Maddie Tarbox Voice Studio
“I don’t say this lightly: Jess helped me free myself from how I believed I was supposed to show up as an artist. I can’t imagine my life without this new trajectory.”

Dr. Liz Frazer, The Salty Voice Teacher
"Jess has helped me find a more authentic, whole-hearted version of myself as an artist. I always leave my session feeling excited and empowered."

Sarah Folsom, University of Cincinnati Conservatory of Music, Queen City Cabaret
"I've spent years creating with others in mind in order to win approval. Now, I'm able to lean into what is unique to my experience and the myriad of ways I can express it, for the love it, for me."

Leah Partridge, Soprano
"In our 4 years working together, I have transformed from a singer without a path to an unapologetic vocalist, songwriter, inspired creative, and more balanced human."

Caitlin Duckworth, Houston Voice Studio
“Between talking out lyrics, figuring out energy levels, and everything in between, Jess has helped me fine tune my pieces into something that truly feels unique and just like me."

Zeppelin Schindorff, Hightop Hangover